For advertisers
Everything you need to brief a designer or supply your own artwork for the LocalBuzz Media postcard. This is for a premium A5 glossy postcard delivered through Royal Mail Door to Door.
The printed postcard is A5 portrait. If your advert is being designed for you, we will handle the setup. If you are supplying finished art, use the live slot size and keep important text away from the edges.
| Spec | Value |
|---|---|
| Resolution | 300 dpi at final size |
| Colour mode | CMYK - FOGRA39 / ISO Coated v2 |
| Stock | 350 gsm silk with gloss laminate |
| Preferred file type | Press-ready PDF/X-1a |
| Fonts | Embedded or outlined |
| Black text | 100K only, not rich black |
| Minimum line weight | 0.25 pt |
Each edition carries a maximum of 10 businesses, with 4 Premium and 6 Standard slots across the two sides of the postcard. Only one business per trade category appears on a given postcard.
Live area: 73 x 80 mm
300 dpi supply size: approx. 862 x 945 px
Live area: 48 x 50 mm
300 dpi supply size: approx. 567 x 591 px
Send the basics and we will prepare the advert for you.
If you already have a designer, send a press-ready PDF built to the correct size.
Photos should be 300 dpi at final size. Anything much lower will look soft on glossy stock.
Convert to CMYK before export. RGB files can shift in print, especially bright reds, greens, and blues.
Do not leave live fonts unembedded in finished PDFs.
Keep logos, URLs, phone numbers, and small text safely inside the slot edges.
Body copy should usually be 8 pt minimum. Important CTAs and phone numbers should be larger where possible.
Leave a clear 16 x 16 mm area for the QR code. LocalBuzz Media will generate and place it.
Vector is best. If not, use a high-resolution PNG with transparency. Do not crop logos from screenshots.