LocalBuzz Media is opening a new advertising option for businesses that serve customers across a broader geography. It is called Regional Reach, and it is designed for household-serving companies that are happy to advertise wider than one town or one tightly grouped local route.
That matters because not every business is best served by a town-by-town campaign. Some companies cover multiple towns, a wider area, or a county-level patch. For those businesses, the offer needs to reflect the way they actually work.
What Regional Reach is
Regional Reach gives household-serving businesses a way to advertise in named regional areas while keeping the same core LocalBuzz Media rules in place.
That means one advertiser per category in each area, straightforward pricing, manual availability checks, and a focus on reaching real households rather than building cluttered, generic ad packs.
Who it is for
Regional Reach suits businesses that can serve a wider patch and want to stay visible across that broader market. That could include locksmiths, estate agents, restaurants, cleaning companies, tradespeople, and similar household-serving businesses that are not tied to one hyperlocal area.
The key point is simple: if the business can genuinely work across a broader region, Regional Reach is likely to be a better fit than forcing it into a highly local campaign.
The launch areas
The first Regional Reach areas are West Yorkshire, Greater Manchester, and around Altrincham, including places such as Lymm, Wilmslow, Knutsford, and Sale.
We match campaigns to the most suitable regional area rather than asking advertisers to pick a tiny micro-area themselves. That keeps the offer coherent and helps preserve the quality of the space.
Pricing
Regional Reach keeps the same premium and standard slot structure as the local product, but on a lower per-1,000 basis.
Premium is £44 per 1,000 homes, and standard is £29 per 1,000 homes. That keeps the product clear and accessible while still preserving the premium feel of the format.
Why we are launching it
We have seen interest from businesses that are happy to advertise wider but still want the clarity, exclusivity, and cleaner presentation LocalBuzz Media offers. Regional Reach gives those advertisers a simple route into broader coverage without turning the proposition into a vague regional free-for-all.
It is not positioned as a compromise product. It is a better-fit offer for companies whose geography is naturally wider.
What happens next
If you think Regional Reach is a fit, the next step is simple. Send your business name, category, and the area you cover, and we will check fit, exclusivity, and availability before confirming the most suitable placement.
If you want the full overview, including launch regions and pricing, you can now visit the dedicated Regional Reach page. If your business is more local than regional, the existing West Yorkshire routes page is still the best place to start.